Search results for "Travel stages"
showing 2 items of 2 documents
Understanding the fluctuations of perceived authenticity in cultural tourism : an investigation of Bali and Alsace contexts
2022
The marketing of cultural tourism faces a dilemma between maximizing the economic return and nurturing the culture’s social functions. It needs to attract segments driven by cultural motifs, through a differentiation based on authenticity. Perceived authenticity changes over a time, but how it does remains elusive to researchers. This research investigated fluctuations of existential authenticity in cultural tourists in Bali. Participants were purposively and conveniently-sampled among visitors of cultural attractions. It comprised two stages: qualitative for building the model, and quantitative fortesting the variables. The first employed Grounded Theory interviewing 24 visitors, found the…
The role of digital information sources in the travel planning process
2021
World Economic Forum’s Digital Transformation Initiative emphasizes that digitalisation in tourism is transforming the industry at an exponential rate across the globe. Current tourist behaviour patterns are changing not so much in travel habits as in the ways of finding and using travel information. These digitalisation changes are evident at all travel stages starting from dreaming about the future trip, planning and booking necessary tourism services, as well as sharing information and evaluating experiences. Tourist destination organisations and companies need to make strategic decisions, when sharing information, to reach the target audience in a smart and efficient way. The purpose of…